Best All in One Marketing Platform: 7 Compared

All in One Marketing Platform at a glance

How we chose

Seven platforms, one question: what does it cost to run email, CRM, landing pages and automation on one bill? Prices, plan names, contact limits and free-plan terms were read from each vendor's pricing page on 14 November 2026, and the list is ordered by fit for a small team buying its first all-in-one platform. No hands-on testing was done. All prices below are based on published pricing and documentation, checked on 14 November 2026. Zoho Marketing Automation was checked and left out: its pricing page could not be opened and only second-hand figures exist, so no price on this list is unverified.

1 1. Brevo: best for small teams on a tight budget

Starting price: $9 per month, Starter | Best for: Small teams on a tight budget | Skip if: you need marketing automation on the entry plan

Brevo is the cheapest way into an all-in-one platform. The free plan costs $0 with no credit card needed, Starter costs $9 a month or $97 a year, and Standard costs $18 a month or $194 a year. Starter covers 5,000 emails a month with a drag-and-drop editor, templates, AI content help, forms, segmentation and basic reporting. Standard adds marketing automation, so the entry plan sends campaigns but does not automate journeys. Brevo also covers SMS and transactional email, which suits teams that need more than newsletters. Skip Brevo if you need automation on the cheapest plan, because that starts on Standard. Pick Brevo when the budget is the deciding factor and the list is still small.

2 2. EngageBay: best for cheapest full CRM plus marketing bundle

Starting price: $14.99 per user per month, Basic, billed monthly | Best for: Cheapest full CRM plus marketing bundle | Skip if: you need marketing automation for under $64.99 per user a month

EngageBay bundles marketing, CRM and service tools in one suite. The free plan covers up to 15 users and 250 contacts. Basic costs $14.99 per user a month on monthly billing, $13.79 on annual billing and $12.74 on a two-year commitment, with 500 contacts. Growth costs $64.99 a user a month on monthly billing with 5,000 contacts, and Pro costs $119.99 with 10,000 contacts. The catch is automation: Basic covers email, landing pages, lead scoring and SMS, but marketing automation workflows only start on Growth, a four-fold price jump. The pricing page opens on the two-year tab, so the lowest figure you see assumes a two-year commitment. Skip EngageBay if you need automation at the entry price, because Growth is the plan that actually automates. Pick EngageBay when you want CRM, marketing and support on one bill for the lowest per-user price.

3 3. HubSpot: best for most capable all-in-one platform

Starting price: Free $0; Marketing Hub Starter $20 per seat per month | Best for: Most capable all-in-one platform | Skip if: your budget is under $800 a month for the full automation tier

HubSpot Marketing Hub is the most capable platform on this list and the most expensive once you need the full feature set. The free plan costs $0 for up to 2 users with 2,000 email sends a month and HubSpot branding. Starter costs $20 per seat per month and covers 1,000 marketing contacts, email automation and landing pages. Professional costs $800 a month on annual billing, or $890 monthly, with 2,000 marketing contacts, three Core Seats and full automation, plus a mandatory one-time $3,000 onboarding fee. Enterprise costs $3,600 a month with a $7,000 onboarding fee. The jump from Starter to Professional is the decision: Starter is a newsletter tool with light automation, while Professional is the real marketing platform. Skip HubSpot if the budget stops at $20 a seat, because the features that justify HubSpot live on Professional.

4 4. Keap: best for small businesses wanting flat pricing by contacts

Starting price: From $249 per month, billed annually | Best for: Small businesses wanting flat pricing by contacts | Skip if: your budget is under $249 a month

Keap is a CRM with email marketing, automation, landing pages, appointments and payments, built for small service businesses. The current platform plan costs from $249 a month on annual billing, or $299 billed monthly, for two users and 1,500 contacts, with extra users at $39 a month and higher prices as the contact list grows. A one-time implementation fee applies, reported at around $500. Keap's pricing has changed more than once, and older guides quote Lite, Pro and Max tiers that new customers can no longer buy, so confirm the current plan on keap.com before budgeting. There is no free plan, only a 14-day trial. Skip Keap if the budget is under $249 a month: it is the most expensive entry on this list. Pick Keap when the business needs CRM, payments and automation in one place and values a flat price over a per-contact ladder.

5 5. GoHighLevel: best for agencies managing many client accounts

Starting price: $97 per month, Starter | Best for: Agencies managing many client accounts | Skip if: you run one business and need nothing beyond email

GoHighLevel, also sold as HighLevel, is built for agencies. Starter costs $97 a month or $970 a year for one business, with three sub-accounts, two-way SMS and email, workflow and campaign builders, and unlimited contacts and users. Unlimited costs $297 a month for agencies managing unlimited clients, with a white-label desktop app and pass-through billing. The Founder plan costs $497 a month and adds SaaS mode with unlimited reselling. Enterprise is quoted. Every plan includes a 14-day free trial, and there is no free plan. The flat price is the appeal: contacts and users are unlimited, so the bill does not rise as client lists grow. Skip GoHighLevel if you run one business and only need email, because the agency features are the part you pay for.

6 6. ActiveCampaign: best for email automation that scales with the list

Starting price: $15 per month, Starter, 1,000 contacts, billed annually | Best for: Email automation that scales with the list | Skip if: you need a free plan

ActiveCampaign prices by contacts, not by seats. At 1,000 contacts on annual billing, Starter costs $15 a month, Plus $49, Pro $79 and Enterprise $145; on monthly billing the same plans cost $19, $59, $99 and $179. Starter covers email and basic automation with a five-action cap per automation, Plus adds unlimited automation, landing pages and predictive sending, Pro adds conditional content and attribution, and Enterprise adds single sign-on and a dedicated rep. The bill climbs with the list: Plus costs about $189 a month at 10,000 contacts and Pro about $375. There is no free plan, only a 14-day trial with no card. Skip ActiveCampaign if you want a free plan or flat pricing, because both are absent. Pick ActiveCampaign when email automation is the core job and the list will grow steadily.

7 7. Mailchimp: best for newsletter-first teams that may grow into automation

Starting price: Free $0; Essentials from $13 per month, 500 contacts | Best for: Newsletter-first teams that may grow into automation | Skip if: your list is over 250 contacts and you need the free plan to last

Mailchimp is the best-known name on this list, and its free plan is now small: $0 for up to 250 contacts and 500 emails a month, with one user and no automation flows. Essentials starts at $13 a month for 500 contacts, Standard at $20, and Premium at $350 a month for 10,000 contacts. Prices rise with the contact tier: at 5,000 contacts Essentials costs $75 a month and Standard $100. Mailchimp counts unsubscribed contacts toward the billable total unless you archive them, so the tier can jump sooner than the active list suggests. Essentials and Standard come with a 14-day free trial. Skip Mailchimp if the list is already over a few thousand contacts: the per-contact pricing gets expensive fast. Pick Mailchimp when the job is mainly newsletters with room to add automation later.

Which all-in-one platform fits your team?

What a 5,000-contact list costs on each platform

The headline price hides the contact ladder, so here is the same 5,000-contact list priced on each platform. Brevo Starter at $9 a month covers 5,000 emails a month, so a team sending one email a month to 5,000 contacts pays $9, though a second send needs a higher email allowance. Mailchimp Essentials at 5,000 contacts costs $75 a month, and Standard costs $100. ActiveCampaign Plus at 5,000 contacts costs $145 a month on annual billing, and Starter costs $79. EngageBay Growth at 5,000 contacts costs $64.99 per user a month on monthly billing, so a three-person team pays about $195 a month. HubSpot Starter at 5,000 marketing contacts costs $20 a seat plus contact blocks, and Professional at $800 a month already includes 2,000 contacts with more in 5,000-contact blocks at $250 a month. Keap at 5,000 contacts sits above its $249 entry price, and GoHighLevel Starter at $97 a month covers unlimited contacts, so the same list costs $97 whatever its size. The lesson is simple: price your real list, not the headline.

Mistakes to avoid with all-in-one marketing platforms

• Comparing headline prices instead of the price at your list size. A $9 plan and a $15 plan are not $6 apart when one caps emails at 5,000 and the other charges by contacts.
• Buying the entry plan, then finding automation is missing. Brevo Basic and EngageBay Basic both leave automation out. Check where automation lives before you buy.
• Ignoring the onboarding fee. HubSpot Professional adds $3,000 one time and Enterprise $7,000. Keap adds an implementation fee reported at around $500. Add these to year-one cost.
• Forgetting that unsubscribed contacts still count. Mailchimp and ActiveCampaign count stored contacts toward the limit, including unsubscribed ones on newer accounts. Archive or delete dead contacts before the bill rises.
• Paying for agency features as a single business. GoHighLevel's sub-accounts and white labelling are built for agencies. A single business pays for capacity it will never use.

What to check before you pay

Run the trial on your real list, not a sample: import your contacts, send a real campaign, build one automation and check the report it produces. Count the billable contacts first, including unsubscribed ones, and ask for the price at that number in writing. For the email side, the best email marketing platforms for creators post covers newsletter-first tools, and best mass email service covers high-volume sending. For automation depth, best AI marketing automation tools covers the wider automation market. The email automations for online stores guide shows which flows to build first, and Adziq's email service explains how email fits into a wider marketing programme.

Common questions

Sources

• Brevo pricing
• EngageBay pricing
• HubSpot Marketing Hub pricing
• Keap pricing
• GoHighLevel pricing
• ActiveCampaign pricing
• Mailchimp pricing

Adziq sells marketing services and does not accept payment for placement in its articles. See our editorial policy.