Content marketing
Articles and guides that answer the question and earn the click.
Why Content and how we approach it
Most business blogs are written for nobody. Content earns its keep when each piece targets a question your buyers really ask, answers it better than what already ranks, and points to the next step.
We plan from search data and from what your sales team hears every week. Then we write, edit, publish and keep the pieces up to date.
What is included
The proposal sets the exact scope. These are the parts most Content engagements use.
Topic research
Topics chosen from real search demand and your customers' questions.
Briefs and writing
Each piece briefed, written and edited by people who know the subject.
Comparison pages
"Best of", "X vs Y" and alternatives pages for buyers close to a decision.
Content refreshes
Older pages that have slipped are updated instead of replaced.
Internal linking
Every new piece linked into the pages that sell.
Distribution
Email and social versions so each piece is used more than once.
How the work runs
The same four stages every time, so you always know what happens next.
Plan
A quarterly calendar tied to keywords and to your sales priorities.
Write
Drafts go to you for a fact and tone check.
Publish
Formatted, linked and marked up for search.
Maintain
Performance reviewed, weak pieces improved or merged.
What we measure
Reports lead with money figures. Supporting metrics come after.
- Leads from content pages
- Rankings and traffic by piece
- Assisted conversions
- Pieces refreshed and their change in traffic
Who it suits
Sites that already convert visitors and need more of the right ones.
When it is not the right first step
If the site does not convert yet, fix the pages first.
Pricing
A fixed monthly fee for a written scope, stated in your proposal. You keep ownership of every account and asset.
Content questions
Something else? Ask us directly.
Do you use AI to write?
We use tools for research and outlines. A person writes, checks facts and edits every piece before it goes out.
How many articles a month?
That depends on your market. We would rather publish four strong pieces than twenty thin ones, and the proposal sets the number.
Can you write for technical subjects?
Yes, with access to someone on your side for a short interview or a review of the draft.
Other services
Comparing Content agencies instead? See the rankings or read how we score.
SEO
Get found by people already searching for what you sell.
See what is includedGoogle Ads
Show up at the top of search the day the campaign starts.
See what is includedMeta Ads
Reach buyers before they start searching.
See what is includedTurn one-time buyers into repeat customers.
See what is includedWeb design
Pages built to load fast and get the enquiry.
See what is includedAnalytics
Know which channel paid for itself, then improve the page.
See what is includedTell us what you sell and who buys it.
You get a written proposal with channels, budget and what to expect in the first 90 days.