Marketing guides
Short, practical lists written from running campaigns: what to ask, what to check and how to choose. Each guide opens with the answer, then gives the detail.
12 questions to ask before you hire a marketing agency
Ask who owns the accounts, how results are measured, what the fee covers, who does the work, and how you can leave.
Read the guideChoosing a channelSEO vs Google Ads: which should a small business start with?
Start with Google Ads if you need leads within weeks and know what a customer is worth.
Read the guideGoogle Ads9 signs your Google Ads account is wasting money
The most common causes of wasted Google Ads spend are missing conversion tracking, broad match keywords with no negative keywords, and campaigns that send every click to the home page.
Read the guideHiring an agency10 red flags when hiring an SEO agency
Walk away from any SEO agency that guarantees rankings, will not explain its methods, sells links in bulk, or reports only on rankings and traffic.
Read the guideHiring an agency5 marketing agency pricing models, and which is fairest to you
Agencies charge in five main ways: monthly retainer, percentage of ad spend, fixed project fee, hourly rate, and performance-based fees.
Read the guideReporting8 metrics every monthly marketing report should include
A useful monthly marketing report leads with money: spend, leads or sales, cost per lead, and revenue or return.
Read the guideChoosing a channelGoogle Ads vs Meta Ads: 7 differences that decide which fits
Google Ads reaches people who are searching for something now.
Read the guideReporting7 things to track before you spend money on ads
Before spending on ads, make sure form submissions, phone calls and purchases are tracked as conversions, that each is tied to its source, and that you have tested them yourself.
Read the guideHiring an agencyIn-house, agency or freelancer: how to choose for your marketing
Hire a freelancer for one channel on a small budget, an agency when you need several skills at once without hiring a team, and an in-house marketer when marketing is central enough to need someone thinking about it every day.
Read the guideEmail7 email automations every online store should run
The seven core automated email flows for an online store are welcome, abandoned cart, browse abandonment, post-purchase, review request, replenishment or cross-sell, and win-back.
Read the guideLooking for an agency?
Our rankings compare agencies on five published criteria. Adziq never appears in its own lists.
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