The short answer
Loom is the cheapest video email tool at $18 a user a month for Business, with a free Starter plan. Dubb Pro from $42 a month billed annually suits teams that want flat video email. Sendspark Solo from $49 a month suits AI-personalized video at scale, while BombBomb Core from $36 a month billed annually fits one-to-one sales video.
Key takeaways
- Loom Business costs $18 a user a month billed monthly, and the free Starter plan allows 25 videos of 5 minutes each.
- Dubb Pro costs $42 a user a month billed annually, or $59 billed monthly, with a free Starter plan.
- Sendspark Solo costs $49 a month billed monthly, or $39 billed annually, for one seat and 100 Dynamic Video Minutes.
- Vidyard Starter costs $59 a seat a month billed annually, or $89 billed monthly, with a free plan.
- Covideo publishes no price, and its pricing page redirects to a quote request form.
Which video email tool fits your team
| Your situation | Pick | Starting price |
|---|---|---|
| Quick async video, smallest bill | Loom | From $18 a user a month |
| One-to-one sales video, recorded by hand | BombBomb | From $36 a user a month |
| Flat-rate video email for a whole team | Dubb | From $42 a user a month |
| AI-personalized video at scale | Sendspark | From $49 a month |
| Video prospecting with CRM analytics | Vidyard | From $59 a seat a month |
| Dealership video messaging | Covideo | Pricing on request |
Video email software records a video, hosts it, and puts an animated thumbnail in your email. The recipient clicks the thumbnail and lands on a branded video page with a call to action. The video is never attached to the email itself, because Gmail caps attachments at 25 megabytes and Outlook at 20. The six tools below differ in who records the video, how personal it gets, and how the bill scales with team size.
How we chose
Six tools made this list because each one serves a different video email job: the budget async recorder, the one-to-one sales tool, the flat-rate team platform, the AI personalization engine, the CRM analytics platform, and the dealership specialist. Prices, plan names, free-plan limits, and trial terms come from each vendor's pricing page, based on published pricing and documentation, checked on 14 November 2026. No hands-on testing was done. Covideo publishes no price, so it is listed as pricing on request. BombBomb's entry plan is now Core at $36 a user a month billed annually, and Vidyard's free plan allows 5 videos a month.
1. Loom: best for quick async video on a budget
Starting price: From $18 a user a month billed monthly (Business) · Best for: Quick async video on a budget · Skip if: You need CRM viewer analytics, because Loom is built for internal video first
Loom is the cheapest tool on this list and the simplest to start. Record your screen, your face, or both, share a link, and the viewer watches without installing anything. Business at $18 a user a month billed monthly adds unlimited videos, while the free Starter plan allows 25 videos of 5 minutes each. Business with AI, at about $24 a user a month, adds auto titles, summaries, and filler-word removal.
Loom is built for internal async video first and sales video second. It has no CRM viewer analytics, no video email campaigns, and no AI personalization of the kind Sendspark sells. A sales team that needs to know exactly who watched, for how long, and which parts they rewatched will outgrow Loom fast. The free plan's 5-minute cap also rules out longer walkthroughs.
Skip Loom if viewer-level CRM analytics decide your purchase. Vidyard below is built for that job, at three times the price.
2. BombBomb: best for one-to-one video email for sales
Starting price: From $36 a user a month billed annually ($42 billed monthly, Core) · Best for: One-to-one video email for sales · Skip if: You need AI personalization, because BombBomb records every video by hand
BombBomb built its name on video email. Record from Chrome, Gmail, or Outlook, and BombBomb hosts the video and embeds an animated thumbnail in the email. Core at $36 a user a month billed annually, or $42 billed monthly, includes unlimited recording, unlimited video length and storage, custom branding, and video editing. Pro at $56 a user a month billed annually, or $70 billed monthly, is the higher tier. A 14-day free trial runs with no credit card.
The product's strength is also its limit: every video is recorded by hand, so there is no AI personalization at all. A rep sending 50 personalized videos a day will spend the whole day recording. Emails are also sent from BombBomb's servers, so your company name does not appear as the sender, and accounts can be frozen if recipients mark emails as spam. BombBomb's entry plan was previously sold as Essentials; it is now Core at $36 a user a month billed annually, or $42 billed monthly.
Skip BombBomb if you need to personalize at scale. Sendspark records once and personalizes the rest with AI, which is a different job entirely.
3. Dubb: best for flat-rate video email for teams
Starting price: From $42 a user a month billed annually ($59 a user a month billed monthly, Pro) · Best for: Flat-rate video email for teams · Skip if: You want a free plan with more than 25 videos
Dubb combines video recording with email and SMS video campaigns, custom branding, click tracking, a teleprompter, and viewer-level tracking. Pro at $42 a user a month billed annually, or $59 billed monthly, includes email and SMS campaigns, while Pro Plus at $90 billed annually adds more automation and reporting. The free Starter plan allows 25 SD videos.
Dubb's pricing model is the reason it wins for teams: the Pro subscription covers the team rather than charging a full per-seat fee that multiplies with headcount, so a ten-person team pays $42 a month rather than ten times that. The trade is depth. Dubb's analytics and CRM integrations are solid but narrower than Vidyard's, and its AI features are lighter than Sendspark's.
Skip Dubb if you need a free plan with more than 25 videos. Loom's free Starter plan has the same 25-video cap, while Vidyard's free plan stops at 5 videos a month.
4. Sendspark: best for AI-personalized video at scale
Starting price: From $49 a month billed monthly ($39 a month billed annually, Solo, 1 seat) · Best for: AI-personalized video at scale · Skip if: Your budget is under $39 a month for one seat
Sendspark records one video, then uses AI voice cloning and dynamic backgrounds to generate thousands of individually personalized videos: each one says the prospect's name and shows their company website as the background. Solo at $49 a month billed monthly, or $39 billed annually, covers one seat and 100 Dynamic Video Minutes. Growth at $99 monthly, or $69 annually, covers three seats and 250 minutes with API access, and Team at $299 covers ten seats. Annual billing saves up to 40%.
The model only works if your prospect data is accurate. If the name, title, or company is wrong in your CRM, Sendspark personalizes with the wrong data, which is worse than sending a generic video. There is no free plan, only a 7-day trial with no credit card required, and the AI minutes are metered, so a big campaign can burn through the allowance.
Skip Sendspark if your budget is under $39 a month, or if your CRM data is messy. Fix the data first, or record by hand with BombBomb.
5. Vidyard: best for video prospecting with CRM analytics
Starting price: From $59 a seat a month billed annually ($89 a seat a month billed monthly, Starter) · Best for: Video prospecting with CRM analytics · Skip if: Your budget is under $59 a seat a month
Vidyard is a video sales platform built for prospecting, hosting, and viewer analytics. Record a personalized video, send it to a prospect, and see exactly who watched, how long, and which parts they rewatched. Starter at $59 a seat a month billed annually, or $89 billed monthly, adds unlimited recording, full analytics, and branded sharing pages. The free plan allows 5 videos a month. Video Agent, an AI add-on, costs $24 a seat a month extra on annual billing.
The price ladder is the catch. CRM integrations need the custom-priced Teams tier, so the entry price does not buy the integration most sales teams need. Older guides quote a $19 to $29 Pro plan, but the current pricing page lists Starter at $59 billed annually, so those older figures are out of date. Enterprise is custom priced and typically starts around $7,500 a year.
Skip Vidyard if your budget is under $59 a seat a month. Loom covers basic recording for a third of the price, and Dubb covers campaigns for less.
6. Covideo: best for dealership video messaging
Starting price: Pricing on request · Best for: Dealership video messaging · Skip if: You need a published price before a sales call
Covideo is a video messaging platform with a deep focus on car dealerships: VIN Reels, an AI Video Agent, and technician-to-advisor service approval workflows that no generic video tool matches. It integrates with CDK, DealerSocket, and VinSolutions, and it records from a phone, webcam, or screen, then sends the video by email or text with tracking.
Covideo publishes no price. Its pricing page redirects to a quote request form, and no plan price appears anywhere on the site. Third-party pages still quote $69 a month, but that figure is historical and unverified. There is no free plan, though a free trial is offered. The product is strong for its niche, but a buyer outside automotive will find the quote-only process slow and the dealership features irrelevant.
Skip Covideo if you need a published price before a sales call. Every other tool on this list lets you budget from the website in minutes.
What one seat and five seats cost
This calculation prices one seat and five seats for one month, on annual billing where the vendor publishes an annual rate. Flat-rate tools show the same figure for one seat and five seats.
| Tool | One seat a month | Five seats a month | Billing model |
|---|---|---|---|
| Loom (Business) | $18 | $90 | Per user |
| BombBomb (Core, annual) | $36 | $180 | Per user |
| Dubb (Pro, annual) | $42 | $42 | Flat rate |
| Sendspark (Solo/Growth) | $39 | $99 (Growth, 3 seats) | Per plan, seats included |
| Vidyard (Starter, annual) | $59 | $295 | Per seat |
| Covideo | Pricing on request | Pricing on request | Quote only |
The table shows why billing model matters more than the headline price. Vidyard costs $295 a month for five seats, while Dubb costs $42 for the same five people. Sendspark sits in between: $99 a month buys three seats on Growth, so a five-seat team needs the Team plan at $299. A solo rep should price Loom or BombBomb; a team of five or more should price Dubb first.
Where video email buying usually goes wrong
- Attaching the video to the email. Never do this. Email providers cap attachments at 20 to 25 megabytes, so the video must be hosted and linked with a thumbnail.
- Pricing the entry tier without the integration. Vidyard's CRM sync needs the Teams tier, and Sendspark's sequencer integrations need Growth. Price the tier that includes what you need.
- Buying personalization with dirty data. Sendspark clones your voice and inserts prospect names from your CRM. Wrong data means wrong names in the video.
- Ignoring the free-plan cap. Loom and Dubb cap their free plans at 25 videos, while Vidyard's free plan allows 5 videos a month. A team sending daily video will hit that cap in a month.
- Paying per seat when flat rate exists. A five-person team on Vidyard pays $295 a month; the same team on Dubb pays $42. Check the billing model before the price.
For more on the email side of video outreach, see the best mass email service and the best email finder tools for sales teams. The best video analytics software post covers viewer measurement in depth, and Adziq's email services cover campaign setup for teams that want it done for them.
Video Email Software Tools, Ranked by Budget at a glance
| Pick | Best for | Starting price | Free plan |
|---|---|---|---|
| Loom | Quick async video on a budget | From $18 a user a month billed monthly (Business) | Yes, Starter with 25 videos of 5 minutes each |
| BombBomb | One-to-one video email for sales | From $36 a user a month billed annually ($42 billed monthly, Core) | No, 14-day free trial |
| Dubb | Flat-rate video email for teams | From $42 a user a month billed annually ($59 a user a month billed monthly, Pro) | Yes, Starter with 25 SD videos |
| Sendspark | AI-personalized video at scale | From $49 a month billed monthly ($39 a month billed annually, Solo, 1 seat) | No, 7-day free trial |
| Vidyard | Video prospecting with CRM analytics | From $59 a seat a month billed annually ($89 a seat a month billed monthly, Starter) | Yes, free plan with 5 videos a month |
| Covideo | Dealership video messaging | Pricing on request | No, free trial |
Common questions
What is video email software?
It is software that records a video, hosts it, and embeds an animated thumbnail in an email, so the recipient clicks the image and lands on a video page. The video itself is never attached to the email, because email providers cap attachments at about 20 to 25 megabytes.
What is the cheapest video email software?
Loom, at $18 a user a month for Business billed monthly, with a free Starter plan for 25 short videos. Dubb Pro from $42 a user a month billed annually is the cheapest flat-rate option for a team, because one subscription covers the whole team rather than charging per seat.
Does BombBomb have AI personalization?
No. BombBomb records every video individually, which is the point of the product: the recipient gets a genuine one-to-one message. If you need to send hundreds of personalized videos without recording each one, Sendspark's AI voice cloning and dynamic backgrounds do that instead.
How much does Vidyard cost?
Starter costs $59 a seat a month billed annually, or $89 billed monthly, with a free plan for 5 videos a month. CRM integrations need the higher Teams tier, which is custom priced, so price the tier with the integration you need, not the entry tier.
Why does Covideo not publish a price?
Covideo sells mainly to car dealerships on quoted team packages, and its pricing page redirects to a quote request form. Third-party pages still quote $69 a month, but that figure is historical: Covideo publishes no price on its site today, so treat any quoted rate as unverified until Covideo confirms it in writing.
Sources
Adziq sells marketing services and does not accept payment for placement in its articles. See our editorial policy.