Best Software for Social Share of Voice: 6 Picks

Why teams start measuring share of voice

Share of voice is the share of all mentions in your category that name your brand. A brand with 30% share of voice gets 300 of every 1,000 mentions about its market, and the other 700 name competitors. Teams track it because it moves before sales do: a rival's launch, a viral complaint, or a press story shows up in mention share weeks before it shows up in revenue.

What to look for in a share-of-voice tool

• Mention cap. The monthly limit on collected mentions. A 2,000-mention cap breaks during a launch week; a 10,000 cap usually survives one.
• Keyword limit. How many brands, products, or topics you can track. Three keywords covers your brand and two competitors, nothing more.
• Update speed. Individual plans often refresh every 12 hours; higher tiers refresh hourly or in real time.
• Sentiment and reach. Whether the tool scores mentions as positive or negative, and whether it estimates how many people saw them.
• History. How far back you can look. A new tool with three months of history cannot show a year-on-year trend.
• Publishing. Some tools also schedule posts and answer comments. If you only need listening, do not pay for a publishing suite.

How we chose

Six tools made this list because each one measures share of voice for a different buyer: the budget listener, the all-in-one suite, the scheduler with listening, the mid-market monitor, and two enterprise platforms. Prices, mention caps, keyword limits, and trial terms come from each vendor's pricing page, based on published pricing and documentation, checked on 14 November 2026. No hands-on testing was done. Brandwatch and Talkwalker publish no price, so both are listed as pricing on request. Brand24's entry price rose sharply in 2026, and the price log records the old and new figures.

1 1. Awario: best for budget listening with leads

Starting price: From $49 a month (Starter, 3 projects, 10,000 mentions) · Best for: Budget listening with leads · Skip if: You need more than 10,000 mentions a month

Awario is the cheapest share-of-voice tool on this list that publishes a price. Starter at $49 a month covers 3 projects and 10,000 mentions, with sentiment analysis and a lead-generation module that finds people asking for recommendations in your category. Pro at $149 a month raises the limits, and higher tiers add white-label reports and API access.

The mention allowance is the reason Awario wins on value: 10,000 mentions for $49 a month, against Brand24's 2,000 mentions for $199. The trade is polish. The interface feels dated next to Sprout or Brandwatch, the company is smaller, and data coverage on some smaller networks is thinner. Awario also caps projects, so tracking five competitors needs a higher tier.

Skip Awario if your brand already generates more than 10,000 mentions a month. At that volume you need Brand24 Pro or an enterprise tool, and the upgrade ladder is steep.

2 2. Sprout Social: best for listening plus publishing in one suite

Starting price: From $79 a seat a month billed annually ($99 a seat a month billed monthly, Essentials) · Best for: Listening plus publishing in one suite · Skip if: Your budget is under $79 a seat a month

Sprout Social is a social media management suite where listening sits next to publishing, engagement, and reporting. Essentials at $79 a seat a month billed annually includes 5 social profiles and publishing tools, while Standard at $199 adds a consolidated inbox, keyword and location monitoring, and review management. Professional at $299 adds unlimited profiles, and Advanced at $399 adds more automation.

The per-seat price is the trap. Every person on the team costs $79 a month, so three seats on Essentials cost $237 a month before any listening add-on. Listening itself and Premium Analytics are sold as separate add-ons with no published price, so the full listening bill is higher than the plan price suggests. There is no free plan, only a 30-day trial.

Skip Sprout if you only need listening. Awario measures the same mentions for a fifth of the price. Buy Sprout when one team needs publishing, inbox, and listening in a single login.

3 3. Hootsuite: best for listening inside a scheduling suite

Starting price: From $199 a user a month billed annually (Professional, unlimited social accounts) · Best for: Listening inside a scheduling suite · Skip if: Full listening is the main job — the deepest listening is Enterprise-only

Hootsuite is the most widely used social media management platform. Standard at $99 a user a month covers up to 10 social accounts with unlimited scheduling, and Professional at $199 a user a month adds unlimited social accounts, inbox automation, custom reports, and deeper listening. Advanced at $399 a user a month adds approvals and team collaboration.

The listening story needs a closer look. Professional includes basic listening: 30-day Quick Search, comparison of up to five results, and AI trend forecasting up to 90 days ahead. The deepest listening — 13 months of history, alerts, scheduled reports, and Lumen-powered analysis — is an Enterprise feature with custom pricing, so a team that needs full share-of-voice history should price Enterprise, not a self-serve plan. There is no free plan, only a 14-day trial.

Skip Hootsuite if listening is the main job and you need more than 30 days of history. Awario or Brand24 will measure share of voice for far less.

4 4. Brand24: best for mid-market mention tracking

Starting price: From $199 a month billed annually ($249 a month billed monthly, Individual, 3 keywords, 2,000 mentions) · Best for: Mid-market mention tracking · Skip if: Your budget is under $199 a month

Brand24 tracks mentions across social media, news, blogs, forums, podcasts, and newsletters, with AI sentiment, reach scores, and share-of-voice reporting. Individual at $199 a month billed annually covers 3 keywords and 2,000 mentions with updates every 12 hours. Team at $299 adds unlimited users, Pro at $399 adds real-time updates, and Business at $599 covers 25 keywords and 100,000 mentions.

The price history matters here. Individual cost $79 a month in earlier years, then jumped to $199, a rise of more than 150%. The 2,000-mention cap is also tight: a single viral post can use a month's allowance in a day, and Brand24 pauses collection when the cap is hit. Extra keywords and mentions cost $25 a month each as add-ons. The 14-day trial runs on Pro features, so the trial shows more than the entry plan delivers.

Skip Brand24 if your budget is under $199 a month. Awario gives you five times the mentions for a quarter of the price, and the only thing you lose is Brand24's cleaner interface and podcast coverage.

5 5. Brandwatch: best for large brands needing deep listening

Starting price: Pricing on request · Best for: Large brands needing deep listening · Skip if: You need a published price before a sales call

Brandwatch is the enterprise standard for social listening, with the widest data coverage, the most flexible boolean queries, image recognition, and AI analysis that smaller tools cannot match. Large brands use it to track share of voice across dozens of markets and languages, with dedicated account management and custom data history.

There is no public price. Brandwatch sells annual contracts priced on mention volume, seats, history, and add-ons, and published reports put its floor near $800 a month, with top tiers reaching far higher. That opacity is itself a filter: if you need a price on the website, Brandwatch is not built for you. There is no free plan and no self-serve trial.

Skip Brandwatch if you are a small or mid-market team. The depth is real, but so is the contract, and Awario or Brand24 will answer the same share-of-voice questions for a known monthly price.

6 6. Talkwalker: best for global brands tracking every channel

Starting price: Pricing on request · Best for: Global brands tracking every channel · Skip if: You need self-serve signup and pricing

Talkwalker, now part of Meltwater, is an enterprise listening platform with strong image and video recognition, global language coverage, and crisis alerts. It powers Hootsuite's listening add-on and is used by global brands that track mentions across every channel in many languages at once. Its share-of-voice dashboards split mentions by brand, channel, sentiment, and region.

Like Brandwatch, Talkwalker publishes no price and sells through sales quotes on annual contracts. There is no free plan and no self-serve signup, so a small team cannot even try it without a demo. The product is strong, but the buying process alone rules it out for most readers of this post.

Skip Talkwalker if you want to sign up and start tracking today. Every other tool on this list lets you do that in minutes.

What one account costs on each tool

This calculation prices a single account for one month, on annual billing where the vendor publishes an annual rate, with the cheapest plan that reports share of voice.

The comparison that matters is Awario against Brand24: $4.90 per 1,000 mentions against $99.50, a twenty-fold gap. Brand24's higher price buys a cleaner product, podcast coverage, and faster support, but it does not buy more mentions. Sprout and Hootsuite do not cap mentions the same way, so their value depends on whether you also use their publishing tools.

Which share-of-voice tool fits your situation

Five share-of-voice terms worth knowing

• Share of voice: your brand's mentions as a percentage of all mentions in your category, including competitors.
• Mention: any public post, article, or review that names your brand, product, or keyword.
• Sentiment analysis: an automated score that labels each mention positive, negative, or neutral.
• Boolean query: a search built with AND, OR, and NOT rules that filters mentions precisely, for example your brand name but not a common word it shares.
• Earned media: coverage your brand did not pay for, such as press mentions, reviews, and social posts by customers.

To compare the publishing side of these suites, see the best AI social media management tools and the best social media competitor analysis tools. The best social listening platforms post covers the wider listening market, and Adziq's analytics services help teams turn mention data into a monthly report.

Software for Social Share of Voice at a glance

Common questions

Sources

• Awario pricing
• Sprout Social pricing
• Hootsuite plans
• Brand24 pricing
• Brandwatch pricing
• Meltwater pricing (Talkwalker)

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