The short answer
Hook Agency is the only agency here with published prices, at $3,750 a month for local SEO and AI search, and it suits contractors who want leads and booked work. Builder Funnel suits remodelers and custom builders, Contractor Growth Network suits design-build firms, and RYNO, Straight North and Venveo cover home-service, middle-market and building-product companies. The rest price on request.
Key takeaways
- Only one of the six agencies, Hook Agency, publishes its prices: local SEO and AI search from $3,750 a month.
- Construction marketing agencies split by client type: remodelers, commercial GCs, residential trades and building-product brands need different firms.
- Builder Funnel works only with remodelers and custom home builders, from its base in Colorado Springs.
- Contractor Growth Network focuses on remodeling and design-build firms around $2 million to $7 million in revenue.
- No agency can guarantee a ranking, lead or revenue outcome, whatever a sales call promises.
| Pick | Best for | Starting price | Free plan |
|---|---|---|---|
| 1. Hook Agency | Contractors wanting SEO, ads and AI search | Local SEO + AEO from $3,750/month; Google Ads + LSA from $2,000/month | No |
| 2. Builder Funnel | Remodelers and custom home builders | Pricing on request | No |
| 3. Contractor Growth Network | Remodeling and design-build firms | Pricing on request | No |
| 4. RYNO Strategic Solutions | Larger residential service companies | Pricing on request | No |
| 5. Straight North | Middle-market and commercial firms | Pricing on request | No |
| 6. Venveo | Building-product manufacturers and B2B | Pricing on request | No |
How we chose
The six agencies below were picked from their own published service pages, checked on 13 November 2026, and ranked by fit for the type of construction company in the title — not by size or by review count. Only one of them, Hook Agency, publishes prices, so the comparison rests on published facts: who each firm serves, what services it lists, and where it is based. No hands-on testing was done, no agency was asked for a quote, and no price quoted by a third party was treated as a vendor price. Based on published pricing and documentation, checked on 13 November 2026.
1. Hook Agency: best for contractors wanting SEO, ads and AI search
Hook Agency works only with contractors: roofing, remodeling, HVAC, plumbing, electrical and commercial construction. It builds the website, runs local SEO, AI search optimisation, Google Ads and Local Services Ads, and reports on leads and booked work rather than impressions.
It is also the only agency in this list that publishes prices: local SEO plus AI search from $3,750 a month, and Google Ads plus Local Services Ads from $2,000 a month. Websites are priced at $12,000 or $24,000, paid over 12 months with a recurring service. For one client, Young Construction, Hook reports that SEO and a new website produced 176 confirmed inbound leads in 2025.
Do not hire Hook if you are a building-product manufacturer or a commercial GC chasing RFQ shortlists. Its work is built around the homeowner and property manager who searches, calls and books — not the bid room.
2. Builder Funnel: best for remodelers and custom home builders
Builder Funnel, based in Colorado Springs, works only with remodelers and custom home builders. Its services cover strategy, websites, Google and Meta ads, SEO, AI search optimisation, video, social and email, and it says it has helped clients generate more than $250 million in revenue over 16 years.
The focus is the long buying journey of a remodel or a custom build: content and CRM work that keeps a prospect warm for months, rather than a quick call campaign. Builder Funnel is a HubSpot partner, which suits firms already running HubSpot or willing to move onto it.
Do not hire Builder Funnel if you are a roofer, a commercial GC or a trade contractor. The firm says plainly that it serves remodelers and custom builders only, and a roofing company would be outside its model. Pricing is on request.
3. Contractor Growth Network: best for remodeling and design-build firms
Contractor Growth Network, based in Charlotte, NC, focuses on remodeling and design-build contractors, typically firms around $2 million to $7 million in revenue. That size band is the point: the firm is built for companies big enough to need a marketing system and small enough that the owner still reads the reports.
Its services cover the standard contractor stack — websites, SEO, ads, content and email — aimed at firms that sell design-build projects rather than one-off jobs. The revenue band also tells you who should not call: a small handyman operation and a $50 million commercial GC are both outside the firm's stated focus.
Do not hire Contractor Growth Network if your work is mostly commercial bidding or emergency residential trades. Pricing is on request.
4. RYNO Strategic Solutions: best for larger residential service companies
RYNO Strategic Solutions, based in Phoenix, AZ, serves larger residential service companies, including home services and construction, and merged with Blue Corona in 2024. Its work centres on PPC, SEO, call tracking, call-centre support and booking help — the machinery around turning a phone call into a scheduled job.
That call-driven focus is the differentiator. A roofing or exterior company that lives on inbound calls gets revenue tracking tied to the phone, not just a monthly report on impressions. RYNO suits companies with the volume to justify that machinery and the staff to answer the calls it produces.
Do not hire RYNO if you are a small firm with one office line and no one to answer it. The model assumes call volume. Pricing is on request.
5. Straight North: best for middle-market and commercial firms
Straight North is a Chicago-based agency for middle-market businesses, combining strategy, web development and campaigns, with lead validation — checking that the enquiries coming in are real prospects, not spam or wrong numbers. That last service matters more in commercial work, where one bad lead can waste a day of estimating.
Its client base leans commercial and B2B rather than residential trades. A commercial GC or a design-build firm that wins work from repeat clients and RFQ shortlists will find a firm that understands that sales cycle, including the proposal and branding work around it.
Do not hire Straight North if you are a small residential contractor who needs homeowner calls this week. The firm is built for longer, higher-value sales cycles. Pricing is on request.
6. Venveo: best for building-product manufacturers and B2B
Venveo serves building-product manufacturers, distributors and home-services businesses with integrated digital strategy: SEO, paid media, content, web and email, aimed at dealer demand and the trade channel rather than the homeowner. It is the pick in this list for a company that sells through dealers, distributors or specifiers.
That B2B focus is also its limit. A local remodeler looking for homeowner leads would find a firm built for a different buyer, a different sales cycle and different channels. Venveo's work is about getting a product specified and stocked, not about filling a contractor's call board.
Do not hire Venveo if your buyer is the homeowner. Pricing is on request.
What a year of construction marketing costs
Only Hook Agency publishes prices, so the worked example uses theirs. Local SEO plus AI search at $3,750 a month is $45,000 over a year. Add Google Ads and Local Services Ads management from $2,000 a month and the management fees reach $69,000 a year — before a dollar of ad spend, which is billed separately and set by the market, not the agency.
| Service (Hook Agency, published prices) | Monthly | Annual |
|---|---|---|
| Local SEO + AI search | From $3,750 | $45,000 |
| Google Ads + Local Services Ads management | From $2,000 | $24,000 |
| Both together | From $5,750 | $69,000 |
The other five agencies price on request, so treat any figure you see quoted for them by a third party as unverified until the agency puts it in writing. A quote is also the moment to ask what is included: website ownership, ad account ownership, reporting, contract length and exit terms.
How to choose
| Your company | Shortlist |
|---|---|
| Residential contractor needing calls and booked work | Hook Agency, RYNO |
| Remodeler or custom home builder | Builder Funnel, Contractor Growth Network |
| Design-build firm at $2M to $7M revenue | Contractor Growth Network |
| Middle-market or commercial GC | Straight North |
| Building-product manufacturer or distributor | Venveo |
Pick the agency type by how your company wins work. Commercial GCs and design-build firms win most work from repeat clients and RFQ shortlists, so they need a B2B-minded firm. Residential GCs and remodelers who need calls from homeowners fit a contractor agency. Before you sign, read the digital marketing for contractors guide for the channel order, the SEO vs Google Ads guide for the paid-versus-organic choice, and the marketing agency pricing models guide so you can read the quote properly. Adziq's SEO services cover local search for trade businesses.
Questions to ask before you sign
- Who owns the website, the domain and the ad accounts if we leave?
- How do you report leads — and do you report booked work, or only impressions and clicks?
- What is the monthly price, what is excluded, and how long is the contract?
- Can I speak to three references in my trade and my size band?
- Who does the work — your staff, or a subcontractor?
- What happens to rankings and leads if we pause for a month?
- Do you work with my competitors in the same service area?
Common questions
How much does marketing for a construction company cost?
Most agencies quote on request. The one published price in this list is Hook Agency: local SEO and AI search from $3,750 a month, and Google Ads plus Local Services Ads from $2,000 a month before ad spend. Expect a serious retainer to run into thousands a month.
What marketing works best for construction companies?
Local search and the map pack bring the homeowner and property-manager enquiries, a fast website with project photos turns them into calls, and repeat-client and referral work wins most commercial jobs. Paid ads help where the sales cycle is short.
Should a construction company hire a general agency or a construction specialist?
A specialist understands service areas, bid cycles and the difference between a website lead and a profitable job. A general agency can work if it has real construction clients, but ask for construction references, not just a portfolio.
How do I vet a construction marketing agency?
Ask who owns the website and the ad accounts, how leads are reported, what happens if you leave, and for three references in your trade. Get the monthly price and the contract length in writing before you sign.
Do construction marketing agencies guarantee leads?
No honest one does. An agency can report on leads and booked work, as Hook Agency does, but rankings, lead volume and revenue depend on the market, the offer and the sales follow-up as much as on the marketing.
Sources
- Best Construction Marketing Agencies (Hook Agency)
- Builder Funnel (Builder Funnel)
- Contractor Growth Network (Contractor Growth Network)
- RYNO Strategic Solutions (RYNO Strategic Solutions)
- Straight North (Straight North)
- Venveo (Venveo)
Adziq sells marketing services and does not accept payment for placement in its articles. See our editorial policy.