7 Best CRM Software for Commercial Real Estate

Which commercial real estate CRM fits which team

• A broker who wants property records and comps in the CRM: ClientLook, $129 a user a month.
• A firm already running Salesforce, with an admin: AscendixRE, from $79 a user a month with the licence included.
• A brokerage that ships offering memorandums and brochures every week: Buildout, from $125 a user a month plus a platform fee.
• An investment sales or leasing team that lives in property data: Rethink, $129 a month, or Rethink+ at $299.
• A team that underwrites deals, not just tracks them: RealNex, pricing on request with an implementation fee.
• A large brokerage building its own CRE system on a platform: Salesforce Sales Cloud, from $25 a user a month.
• A marketing-led team that needs a CRM this week: HubSpot, free CRM tools, then $20 a seat a month (list rate).

The split in this category is simple. Purpose-built CRE tools cost $79 to $129 a user a month and understand properties, leases, comps and commissions. General CRMs cost $20 to $25 a user a month and understand contacts and deals.

1 1. ClientLook: best for brokers wanting LightBox property data

Starting price: From $129 a user a month ($89 a user a month billed annually) | Best for: Brokers wanting LightBox property data | Skip if: $129 a user a month is too steep for a solo broker or you need AI features.

ClientLook, now part of LightBox, is the CRM built only for commercial real estate. It imports property records and comps from the LightBox database, tracks contacts, properties, listings, requirements and deals in one place, and offers native iOS and Android apps. Pricing is $129 a user a month month-to-month, or $1,068 a user a year paid upfront, which works out to about $89 a user a month. A 10-day free trial is available, and new brokers have been offered a free period before paid billing starts.

ClientLook fits a broker or small team whose day runs on property data: the comp and ownership records arrive inside the CRM instead of living in a separate database. The weakness is price and AI. At $129 a user a month it is the most expensive per-seat option here for a solo broker, and its product page mentions no AI features.

2 2. AscendixRE: best for Salesforce shops with a CRE admin

Starting price: From $79 a user a month billed annually (Salesforce licence included) | Best for: Salesforce shops with a CRE admin | Skip if: Your team has no Salesforce admin or you want a standalone CRM.

AscendixRE is a commercial real estate CRM built on Salesforce, with property and lease tracking, stacking plans, geo search, commission processing and document generation. Foundations costs $79 a user a month and Enterprise $99, both billed annually, with the Salesforce licence included in the price. An AI Suite add-on is available from about $39 a month per organisation.

AscendixRE fits a firm already committed to Salesforce, because the CRM, the reporting and the integrations stay on one platform and the licence is bundled rather than bought twice. The weakness is the admin requirement. A team without Salesforce skills will pay for implementation help or leave features unused.

3 3. Buildout: best for brokerages wanting marketing plus deals

Starting price: From $125 a user a month, plus a platform maintenance fee | Best for: Brokerages wanting marketing plus deals | Skip if: You are a solo broker; the platform fee makes small teams pay more per head.

Buildout is a commercial real estate platform covering marketing, CRM, prospecting and transaction management on one data layer. It generates offering memorandums, brochures and property websites from property data, and its CRM module, completed in March 2026, tracks deals from prospecting to close. The official pricing page shows $125 a user a month plus a platform maintenance fee, with custom pricing above 100 users.

Buildout fits a mid-sized brokerage that produces a high volume of marketing material and wants the pipeline connected to it. The weakness is the fee structure. A fixed monthly platform fee on top of the per-user price means a 3-broker firm pays far more per head than a 30-broker firm, and earlier published figures of $85 a broker plus a $275 platform fee no longer appear on the pricing page.

4 4. Rethink: best for investment sales and leasing teams

Starting price: From $129 a month (Rethink); $299 a month (Rethink+) | Best for: Investment sales and leasing teams | Skip if: You need the per-user cost and billing term confirmed before a demo; the page does not state them.

Rethink by Buildout is the go-forward CRM in the Buildout family, after Buildout acquired Rethink in 2021 and Apto in 2022. It covers deal pipelines, contacts, properties and company records, with comps and ownership history. Rethink costs $129 a month and Rethink+ costs $299 a month, adding Prospect by Buildout, a prospecting database with AI-powered ownership data and predictive analytics. The published figures do not say whether those prices are per user or what the billing term is.

Rethink fits investment sales and leasing teams that live in property data and want AI owner research in the same system. The weakness is pricing clarity: a team cannot compare Rethink with a per-user tool until a demo confirms the basis.

5 5. RealNex: best for investment sales with underwriting built in

Starting price: Pricing on request (per user, plus implementation fee) | Best for: Investment sales with underwriting built in | Skip if: You need a published price or a lean tool; RealNex sells a suite with an implementation fee.

RealNex is a CRE suite combining a CRM with financial analysis, valuation, marketing templates, email campaigns and a virtual data room. Pricing is per user, billed monthly or annually, with a one-time implementation fee on most plans, and the figures come from a quote rather than a published page.

RealNex fits an investment sales team that underwrites deals inside the CRM, because the financial analysis and the relationship record sit together. The weakness is the suite approach: a team that only needs contact and pipeline management pays for analysis modules it rarely opens, and the implementation fee adds a first-year cost the per-user price hides.

6 6. Salesforce: best for large brokerages customising Sales Cloud

Starting price: From $25 a user a month billed annually (Starter Suite) | Best for: Large brokerages customising Sales Cloud | Skip if: You want CRE features out of the box; Sales Cloud needs CRE customisation first.

Salesforce Sales Cloud starts at $25 a user a month billed annually on Starter Suite, with higher suites at $100, $175 and $350 a user a month. It is a general sales platform, so a brokerage buys it and then builds property, lease and commission tracking with custom objects, AppExchange products such as AscendixRE, or an implementation partner.

Salesforce fits a large brokerage with an admin and a budget for customisation, because the platform scales and integrates with almost anything. The weakness is the starting point: $25 a user buys a contact and deal tracker, not a CRE CRM, and the CRE capability is a project, not a feature.

7 7. HubSpot: best for marketing-led CRE teams

Starting price: From $20 a seat a month (Sales Hub Starter, list rate) | Best for: Marketing-led CRE teams | Skip if: You need property, lease and comp tracking without custom objects.

HubSpot offers free CRM tools, with Sales Hub Starter from $20 a seat a month at list rate and Professional at $90 a seat a month billed annually, plus a one-time $1,500 onboarding fee on Professional. It covers contacts, deals, email, sequences and reporting, with a large integration marketplace.

HubSpot fits a marketing-led CRE team that needs a CRM running this week and already uses HubSpot for marketing. The weakness is the same as Salesforce's, at a smaller scale: properties, leases and comps need custom objects or third-party tools, and the per-seat price rises steeply once Professional automation is needed.

The 7 commercial real estate CRMs at a glance

What a 5-broker team pays in a year

The Rethink row carries a warning: $129 a month may or may not be per user, so its yearly figure is only comparable once Buildout confirms the basis. The honest comparison for a 5-broker team is ClientLook at $5,340 against AscendixRE at $4,740, with Buildout higher once the platform fee is added.

Mistakes CRE teams make when buying a CRM

• Comparing a per-user price with a flat monthly price. Rethink's $129 may be a flat rate or a per-user rate; the page does not say. A 5-broker team and a 50-broker team face very different bills on the same number.
• Ignoring the platform fee. Buildout's per-user price is only part of the bill. A fixed monthly fee hits small teams hardest, so a solo broker pays far more per head than a large brokerage.
• Buying a general CRM and budgeting zero for CRE customisation. Salesforce and HubSpot need property, lease and commission tracking built on top. Price that work before signing, not after.
• Staying on Apto by default. Apto is maintained for existing customers but no longer sold, so a team still on it is planning a migration on its own schedule.

How we chose

Seven products made this list because each one is still sold under its own name and serves commercial real estate teams or the brokerages that use general CRMs for CRE work. Apto was left out on purpose: Buildout says it is no longer sold to new customers. Prices and limits come from each vendor's pricing page, based on published pricing and documentation, checked on 14 November 2026. No hands-on testing was done.

For a broader comparison, see the best CRM software for sales reps and the best CRM software for enterprise. The marketing agency pricing models guide helps a brokerage judge what outside help should cost, and the in-house vs agency vs freelancer guide covers the staffing decision that usually follows a CRM purchase.

CRM Software for Commercial Real Estate at a glance

Common questions

Sources

• ClientLook pricing
• AscendixRE pricing
• Buildout pricing
• RealNex pricing
• Salesforce Sales Cloud pricing
• HubSpot Sales Hub pricing

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