The short answer
The best LLM SEO tracking software depends on how many prompts you track and what you pay per prompt. Otterly is the cheapest start at $29 a month for 15 prompts, Peec starts at $95 a month for 50 prompts, while Profound publishes no entry price. Scrunch, AthenaHQ, and Goodie cost more.
Key takeaways
- Entry prices run from $29 a month (Otterly Lite) to $295 a month (AthenaHQ and Goodie) among the tools that publish prices.
- Every tool prices by prompt volume, so divide the monthly price by prompts before comparing.
- Otterly and Peec charge extra for some engines; check which engines are included before you buy.
- AthenaHQ is the only pick here with a free tier, a $25 credit on its Essential plan.
- Visibility scores are trends, not exact numbers, so track the direction over weeks, not single days.
LLM SEO Tracking Software Tools at a glance
| Pick | Best for | Starting price | Free plan |
|---|---|---|---|
| Otterly | Small brands tracking a few prompts cheaply | $29 per month, Lite, 15 prompts ($25 per month, billed annually) | No free plan; free trial offered |
| Peec AI | Marketing teams that want daily tracking across three engines | $95 per month, Starter, 50 prompts ($80 per month, billed annually) | No free plan; free trial offered |
| Profound | Brands that want enterprise-grade analytics and content actions | Pricing on request | No free plan; free trial of 50 prompts for 7 days |
| Scrunch | Teams that want monitoring plus AI crawler analytics | $250 per month, Core, billed annually ($300 per month, billed monthly) | No free plan; 7-day free trial |
| AthenaHQ | Teams that want to test with their own data before paying | $295 per month, Starter, 3,600 credits | Yes, Essential free tier with a $25 credit |
| Goodie | Brands that want tracking wired to optimisation actions | $295 per month, Core, 110 prompts | No free plan; 7-day free trial on Core |
How we chose
Six tools, one question: what does the entry plan actually track, and what does each tracked prompt cost? Prices, prompt limits, engine coverage, and free-plan terms were read from each vendor's pricing page, as corroborated by dated third-party checks of those pages, on 14 November 2026. No hands-on testing was done. All prices and claims are based on published pricing and documentation, checked on 14 November 2026. The list is ordered by entry price, cheapest first, because prompt volume is the cost driver in this category.
1. Otterly: best for small brands tracking a few prompts cheaply
Otterly's Lite plan costs $29 a month for 15 prompts, or $25 a month billed annually, with Standard at $189 a month for 100 prompts and Premium at $489 a month for 400 prompts. Every plan includes ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot, plus unlimited team members and a free trial. The catch is the add-ons: Google AI Mode, Gemini, and Claude cost extra on every tier, from $9 a month each on Lite to $149 on Premium for AI Mode and Gemini, and $29 to $439 for Claude. A Lite subscriber who wants all seven engines pays $76 a month, not $29. Skip Otterly if you need Claude, Gemini, or Google AI Mode without paying for add-ons, or if 15 prompts will not cover your brand.
2. Peec AI: best for marketing teams that want daily tracking across three engines
Peec AI's Starter plan costs $95 a month, or $80 a month billed annually, for 50 prompts, with Pro at $245 a month for 150 prompts and Advanced at $495 a month for 350 prompts. Every self-serve plan tracks three AI models a day, chosen from ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, and Naver AI, and every plan includes unlimited users and daily tracking. A fourth model costs extra, from $30 a month on Starter to $140 on Advanced, and Claude and Grok need the custom-priced Enterprise plan. Skip Peec if your budget is under $95 a month or you need more than three engines on the entry plan.
3. Profound: best for brands that want enterprise-grade analytics and content actions
Profound publishes no entry price on its pricing page: the live page lists a free trial and custom Enterprise pricing, with an Agency Growth plan for agencies priced per client workspace. A free trial covers 50 prompts run daily for 7 days. Older reports listed a $99 Starter plan and a $399 Growth plan, but neither appears on the current page, so ask Profound for a written quote before budgeting. Profound is the most enterprise-shaped tool on this list, and its pricing page has changed shape more than once this year. Skip Profound if you need a published price before talking to sales.
4. Scrunch: best for teams that want monitoring plus AI crawler analytics
Scrunch's Core plan costs $250 a month billed annually, or $300 a month billed monthly, with a 7-day free trial. Core covers 125 prompts across four engines, ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot, plus AI agent and bot traffic data, sentiment, and basic content generation. What sets Scrunch apart is the second side of the product: it shows AI bot crawl data, including GPTBot, ClaudeBot, and PerplexityBot frequency and most-crawled pages, and attributes human visits from AI engines through a GA4 integration. Higher tiers add more engines, API access, and the Agent Experience Platform, which serves AI-optimised page versions to LLM crawlers. Skip Scrunch if your budget is under $250 a month, because there is no cheaper tier.
5. AthenaHQ: best for teams that want to test with their own data before paying
AthenaHQ's Starter plan costs $295 a month for 3,600 credits, where one credit equals one AI response, covering 11 models with unlimited prompts and competitors. The free Essential tier tracks five engines on a one-time $25 credit, which makes AthenaHQ the only tool on this list you can try with your own data without paying. Starter adds on-page and off-page actions, a content optimisation agent, and a smart robots.txt and llms.txt manager. The credit model needs care: 50 prompts across 4 engines is 200 responses per run, so 3,600 credits fund about 18 runs a month, which fits weekly checks but not daily ones. Skip AthenaHQ if you need daily tracking and your budget is under $295 a month.
6. Goodie: best for brands that want tracking wired to optimisation actions
Goodie's Core plan costs $295 a month for 110 prompts across five models, with a 7-day free trial, and Pro costs $999 a month for 250 prompts across eight models. Goodie tracks product visibility inside AI shopping experiences, and its AEO Writer drafts AI-optimised content from the gaps it finds, with 50 optimisations a month on Core. Pro adds SKU-level commerce visibility, which suits brands that sell products through AI shopping surfaces. Core covers one brand and two countries and languages, with unlimited seats. Skip Goodie if your budget is under $295 a month or you need SKU-level tracking on the entry plan, because that sits on Pro.
What one tracked prompt costs on each entry plan
Headline prices hide very different prompt limits. Here is the entry paid plan for each tool, divided by the prompts it includes, on monthly billing:
| Tool | Entry plan | Prompts included | Cost per prompt per month |
|---|---|---|---|
| Otterly | Lite, $29 | 15 | $1.93 |
| Peec AI | Starter, $95 | 50 | $1.90 |
| Profound | Pricing on request | Not published | Cannot be calculated |
| Scrunch | Core, $300 | 125 | $2.40 |
| Goodie | Core, $295 | 110 | $2.68 |
| AthenaHQ | Starter, $295 | 3,600 credits | Credit-based, not per prompt |
Otterly and Peec cost almost the same per prompt at entry level, around $1.90 to $1.93, so the choice between them turns on engines and features, not price. Profound publishes no entry price, so no per-prompt figure can be calculated for it. Scrunch and Goodie cost more per prompt, and they justify it with crawler analytics and optimisation actions respectively. AthenaHQ cannot be compared the same way, because credits buy answers, not prompts, and the number of runs you get depends on how many engines you track. For a closer look at the wider AI search landscape, the best AI SEO rank tracking software comparison covers traditional rank trackers that have added AI features, and the best AI search checking tool post covers simpler checkers for a single brand.
Which LLM SEO tracker fits which buyer
| Your situation | Pick |
|---|---|
| You track a few prompts on a small budget | Otterly |
| You want daily tracking across three engines | Peec AI |
| You want enterprise analytics and content actions | Profound |
| You want monitoring plus AI crawler data | Scrunch |
| You want to test with your own data first | AthenaHQ |
| You want tracking tied to optimisation work | Goodie |
What the free plan really allows
Only AthenaHQ offers a free tier here: Essential tracks five engines on a one-time $25 credit, with unlimited users. That is enough to test the product with real prompts, but the credit does not renew, so it is a trial in practice, not a free plan to run on. The other five tools offer free trials instead: Otterly offers a trial with no stated length, Peec offers a trial of about a week, Profound offers 50 prompts for 7 days, Scrunch offers 7 days, and Goodie offers 7 days on Core. None of them offers a permanent free plan. Use the trial to run your real prompts, not the vendor's sample set, and check whether the engines you need are included or cost extra. Before you commit to any tracker, read the is ChatGPT good for SEO post for a grounded view of what AI search can and cannot do for rankings, and if the work needs outside help, Adziq's SEO service page describes how AI visibility tracking fits into a wider SEO engagement.
Common questions
What is LLM SEO tracking software?
LLM SEO tracking software runs your prompts through AI answer engines such as ChatGPT, Perplexity, and Google AI Overviews, then reports how often your brand is mentioned, which pages are cited, and how competitors appear beside you.
How much does LLM SEO tracking software cost?
Entry plans on this list run from $29 to $295 a month. Every tool prices by prompt volume, so the monthly price divided by the number of prompts is the fair comparison, not the headline figure alone.
Is there a free LLM SEO tracking tool?
AthenaHQ is the only tool on this list with a free tier, a $25 credit on its Essential plan. Otterly, Peec, Profound, Scrunch, and Goodie offer free trials instead of free plans.
Which AI engines should an LLM tracker cover?
At minimum, ChatGPT, Google AI Overviews, and Perplexity, because those are where most AI search visibility is won or lost. Gemini, Claude, and Google AI Mode matter too, but several tools charge extra for them.
How accurate are AI visibility scores?
Treat every visibility score as a trend, not an exact number. AI answers change with each run, so watch the direction over weeks and compare yourself with competitors on the same prompts.
Sources
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