7 Best GEO Tools for Ecommerce: Prices and Picks

How we chose

Shoppers now ask ChatGPT or Perplexity for product recommendations instead of typing keywords into Google. This list ranks GEO tools by product-level tracking, shopping-question coverage, catalogue import, prompt allowance per dollar, and how the bill grows with the catalogue. Prices come from each vendor's published pricing, checked on 13 November 2026. No hands-on testing was done.

1. Peec AI: best for Shopify stores tracking SKU visibility

Peec AI earns the top spot because it tracks visibility per product SKU, not just the brand. Its AI Shopping section imports a catalogue from Shopify or CSV, then reports visibility, position and win rate per SKU, plus which merchants AI answers recommend and which sources they cite. Brand tracking covers visibility, position, sentiment and share of voice across ChatGPT, Perplexity, Google AI Overviews, AI Mode and Gemini.

Starter costs $95 a month, or $80 billed annually, for 50 prompts, three models and 4,500 answers a month. Pro is $245 for 150 prompts; Advanced is $495 for 350 prompts. Extra models cost $30 a month on Starter. Skip Peec AI if you sell only through marketplaces.

2. Profound: best for large brands and agencies

Profound is the most established name here, built for brands that treat AI search as a board-level channel. It tracks prompts across answer engines, analyses citations and benchmarks competitors. Enterprise plans add up to ten engines, API access, SSO and dedicated support.

Starter costs $99 a month billed annually, for ChatGPT tracking only, 50 prompts, one seat and email support. Growth is $399 a month for three engines, 100 prompts and three seats. Enterprise is custom priced. Export is not included on Starter, and the prompt-volume dataset sits behind the Enterprise quote. Skip Profound if your budget is under $400 a month and you need more than one engine.

3. Scrunch: best for enterprise stores wanting bot-facing pages

Scrunch pairs monitoring with an Agent Experience Platform that serves AI crawlers a machine-readable version of your pages without changing what human visitors see. AI answers can only cite pages their crawlers can read.

Starter costs $300 a month, or $250 billed annually, for 350 custom prompts, 1,000 industry prompts and three seats, with a 7-day free trial. Growth is $500 a month, or $417 billed annually, for 700 prompts and five seats. Enterprise is custom priced and adds nine engines, the Agent Experience Platform at scale, API access and SSO. Extra seats cost $25 a month each. Skip Scrunch if you run a small store.

4. Otterly.AI: best for small stores on a tight budget

Otterly.AI is the cheapest workable GEO tool here. Lite costs $29 a month for 2,000 credits, Standard $189 for 15,000 and Premium $489 for 50,000, with 15% off on annual billing and a 7-day free trial that needs no card. One credit buys one prompt checked once on one engine, and Lite covers 16 prompts tracked daily on four engines.

Every plan can track all seven engines Otterly.AI supports: ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot, Google AI Mode, Gemini and Claude. Standard adds API and MCP access and Agent Analytics. The limit is volume: sixteen prompts cover hero products and top categories, not hundreds of SKUs, and Lite cannot be topped up. Skip it if you need more than about 15 shopping questions a day.

5. AthenaHQ: best for mid-market teams wanting fix-it workflows

AthenaHQ turns monitoring into assigned work. Its Action Center converts visibility gaps into structured optimisation tasks, and its content agent drafts the fixes. Tracking covers 11 engines on Starter. The free Essential plan includes 300 credits across five engines, the only genuinely free tier here.

Starter costs $295 a month, or $245 billed annually, for 3,600 credits a month, one country and unlimited seats. One credit buys one AI response. Enterprise is custom priced and adds the citation engine, API access, multi-region support and a two-hour SLA. The credit model is the catch: 40 prompts daily on three engines uses the whole Starter allowance. Skip AthenaHQ if your prompt list is small and you only need monitoring.

6. Semrush AI Toolkit: best for teams already paying for Semrush

The Semrush AI Toolkit adds AI visibility tracking to the SEO suite many ecommerce teams already pay for, so the data sits beside keyword rankings and site audit results. It tracks 25 custom prompts across ChatGPT, Google AI, Gemini and Perplexity.

Base costs $99 a month per domain, standalone, with 25 prompts and one user. Each extra domain costs another $99 a month, each extra user $99, and each extra block of 50 prompts $60. There is no free trial. One store costs $99, which is competitive; three stores cost $297 before the Semrush subscription itself. Skip it if you run several stores or need broad engine coverage.

7. Ahrefs Brand Radar: best for SEO teams already on Ahrefs

Ahrefs Brand Radar brings AI brand monitoring into the Ahrefs suite, next to Site Explorer, Keywords Explorer and Rank Tracker. Its index splits brand mentions from citations, so you can see whether AI answers name your store or merely link to it.

Brand Radar can be bought standalone with a free Ahrefs account. Custom prompt packages start at $50 a month for 2,500 checks, then $100 and $250. The AI Visibility Index starts at $199 a month for one platform and $699 for all platforms. Paid Ahrefs plans include a daily prompt quota: 5 on Lite at $129 a month, 10 on Standard at $249 and 20 on Advanced at $449.

One check is one prompt on one engine in one location, so a prompt tracked daily on three engines uses about 90 checks a month, and the $50 package covers roughly 25 prompts a day. Skip Brand Radar if you do not use Ahrefs for SEO.

What 40 product prompts actually cost

A store tracking 40 prompts on three engines daily generates 3,600 AI answers a month (40 × 3 × 30).

Ahrefs looks cheapest until the check maths pushes you to $100, and Semrush looks cheap until the 25-prompt cap forces an add-on.

How to choose

Start with the prompts, not the tool: list the 30 to 50 questions your shoppers ask AI assistants, then match the allowance.

For the search side, see the best AI tools for programmatic SEO and the best SEO rank tracking software. To check what Google itself reports, read Google Search Console vs Google Analytics. Adziq's SEO services cover technical fixes and content, and the guide to marketing report metrics shows which numbers to watch.

Common questions

Sources

• Peec AI pricing
• Profound pricing
• Scrunch pricing
• Otterly.AI pricing
• AthenaHQ pricing
• Semrush AI Visibility Toolkit pricing
• Ahrefs pricing (Brand Radar)

Adziq sells marketing services and does not accept payment for placement in its articles. See our editorial policy.