7 Best AI Search Monitoring Tools for Your Brand

AI Search Monitoring Tools for Your Brand at a glance

AI search monitoring tools at a glance

AI search monitoring tools watch what chatbots and AI overviews say about your brand, week after week. Rank order here follows the lowest entry price that still tracks across several engines, with enterprise-only tools last. All prices and limits come from each vendor's pricing page, checked on 14 November 2026.

How we chose

The test for this list was narrow: does the tool check your prompts on real AI engines on a schedule, and does it show how your visibility changes over time? Each tool was checked for a live product page and a public pricing page on 14 November 2026, and tools whose pricing pages could not be opened were left out. No hands-on testing was done, so this post compares published pricing and documentation, checked on 14 November 2026.

1 1. Rankscale: best for cheapest daily AI answer tracking

Starting price: From $20 a month ($17 a month billed annually, yearly only) · Best for: Cheapest daily AI answer tracking · Skip if: you need more than 480 AI answers a month, since Essentials covers 480

Rankscale monitors brand visibility in AI search engines such as ChatGPT, Perplexity, Google AI Mode, and Google AI Overviews, with citation analysis, sentiment analysis, competitor benchmarking, and custom dashboards. Essentials costs $20 a month billed monthly, or $17 a month on annual billing, with 120 credits a month, up to 480 AI answers, two brand dashboard slots, and 10 page audits a month. Scheduling runs from hourly to monthly on every plan.

Rankscale fits a team that wants the cheapest live monitor and is willing to track weekly rather than daily. The entry plan covers 17 or more engines and includes page audits, which no other tool at this price offers. The weakness is the answer ceiling. Essentials covers 480 answers a month, so 20 prompts checked daily on one engine already uses about 620 answers.

2 2. Otterly.AI: best for weekly tracking on a small budget

Starting price: From €29 a month (Lite) · Best for: Weekly tracking on a small budget · Skip if: you need more than 16 prompts, since Lite covers 16 prompts

Otterly.AI tracks brand visibility and sentiment across ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot, Google AI Mode, Google Gemini, and Claude. Lite costs €29 a month for 16 prompts, equal to 2,000 credits a month, on four of the seven engines, with daily tracking, one workspace, and three recommendations a week. Standard costs €189 a month for 120 prompts and 15,000 credits, with unlimited workspaces, API and MCP access, and a Looker Studio connector. Premium costs €489 a month for 403 prompts and 50,000 credits. A free trial is offered.

Otterly.AI fits a small team that tracks weekly and wants the maths to be plain. One credit is one prompt checked once on one engine, and weekly checks run about four times a month instead of about 31, so the same credits cover roughly seven times more prompts. The weakness is the Lite prompt cap. Sixteen prompts cover a brand name and a few core topics, but a team with several products or markets outgrows it quickly, and Claude answers cost three credits each.

3 3. AmICited: best for monitoring tied to revenue

Starting price: From €50 a month billed monthly (Starter) · Best for: Monitoring tied to revenue · Skip if: you need more than 50 credits a month, since Starter covers 50 credits

AmICited is a credit-based AI visibility platform that connects monitoring to orders and revenue. Starter costs €50 a month billed monthly for 50 credits, up to 3,000 AI answers a month, one domain, 200 prompts per domain, and 10 competitors. Pro costs €120 a month for 120 credits, five domains, and 8,000 answers, with Search Console, GA4, ads, and ecommerce integrations. Premium costs €500 a month for 500 credits, 50 domains, and 33,000 answers, with white-label reporting. Every plan includes a 7-day free trial with one domain, three prompts, and three competitors, though a card is required.

AmICited fits an ecommerce or SaaS team that wants to know whether AI visibility turns into money. The Pro plan pulls orders, revenue, and margin from Shopify, WooCommerce, or Magento, and spend and conversions from Google, Meta, and LinkedIn ads, so citation data sits next to revenue data. The weakness is the credit maths on Starter: agent runs and article generation cost extra credits, so heavy use of the AI Studio tools drains the allowance.

4 4. Peec AI: best for daily tracking with competitor comparison

Starting price: From $95 a month (Starter) · Best for: Daily tracking with competitor comparison · Skip if: you track more than 50 prompts, since Starter covers 50 prompts

Peec AI tracks visibility, position, sentiment, and share of voice daily against competitors, across ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, and other models. Starter costs $95 a month for 50 prompts, three models, one project, and unlimited users. Pro costs $245 a month for 150 prompts and two projects, and Advanced costs $495 a month for 350 prompts and five projects. Enterprise is custom, with up to 26 models tracked.

Peec AI fits a team that checks daily and wants the comparison, not just its own numbers. Brand analytics show performance by model, topic, geography, and competitor, and the source analytics show which domains and URLs AI retrieves when it recommends a product. The weakness is the prompt ceiling on Starter. Fifty prompts cover one topic area well, but a team tracking several product lines needs Pro at $245 a month.

5 5. Scrunch AI: best for monitoring with sentiment analysis

Starting price: From $250 a month (Core) · Best for: Monitoring with sentiment analysis · Skip if: you need more than 5,000 responses a month, since Core covers 5,000

Scrunch AI monitors AI search across ChatGPT, Perplexity, Google AI Overviews, and Copilot on its Core plan, and nine models on Enterprise, including Claude, Gemini, Grok, and Meta AI. Core costs $250 a month for 125 unique prompts, 5,000 responses a month, five site audits a month, one brand workspace, and five user licences. Sentiment analysis, citation and source tracking, and insights with recommendations are included on Core.

Scrunch AI fits a team that cares how AI talks about the brand, not just whether it appears. Sentiment analysis and funnel-stage tracking show whether answers present the brand positively and at which stage of the buying journey. The weakness is the response cap. Five thousand responses a month cover 125 prompts checked daily on one engine, but checking the same prompts on four engines daily needs about 15,000 responses, which Core does not cover.

6 6. Athena HQ: best for monitoring across 11 models

Starting price: Pricing on request · Best for: Monitoring across 11 models · Skip if: you need a published price before a sales call, since Athena HQ lists no prices

Athena HQ tracks visibility across 11 models: ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI, and Mistral. The Essentials plan includes 3,600 credits a month, with one credit equal to one AI response, one-month credit rollover, unlimited topics, prompts, and competitors, and real-time brand sentiment intelligence. The Enterprise plan adds multi-country and multi-language support, the Athena Citation Engine, persona targeting, SSO, and a certified GEO/SEO specialist.

Athena HQ fits a team that wants the widest model coverage with no prompt cap. Unlimited prompts and competitors mean the prompt list can grow without a new quote, and the rollover lets an unused month's credits carry forward once. The weakness is pricing transparency: the pricing page shows plan structures and the 3,600-credit allowance but no dollar figures, so you cannot compare its cost against the published prices above without a sales conversation.

7 7. Profound: best for enterprise monitoring with agents

Starting price: Pricing on request (free 7-day trial) · Best for: Enterprise monitoring with agents · Skip if: you need monitoring beyond a 7-day trial without an Enterprise contract, since paid access is custom

Profound tracks how a brand and its competitors appear in AI platforms, through its Answer Engine Insights, and pairs that with an AI Marketer agent that researches, writes, and reports. The free trial runs 50 prompts a day for seven days across ChatGPT, Gemini, and Google AI Overviews. Paid access is a custom Enterprise package with a tailored prompt tracking plan, up to 10 answer engines tracked, dedicated support, and SSO and SOC 2 compliance.

Profound fits a large company that wants monitoring inside a wider AI marketing system rather than a standalone tracker. The weakness is the trial cliff: seven days is enough to see the product, but there is no self-serve plan to buy afterwards.

What 100 prompts a week on five engines costs on each tool

One hundred prompts checked weekly on five engines produces about 2,000 AI answers a month (100 × 5 × 4 checks). This table shows what that volume costs on each tool.

Weekly tracking is the cheapest honest habit in this category. The same 100 prompts checked daily on five engines would need about 15,000 answers a month. Start weekly, and move to daily only for the prompts that drive revenue.

Where AI search monitoring usually goes wrong

• Tracking brand names only. Buyers ask comparison and problem questions, not just your name. Track the questions your buyers ask, including the ones where competitors appear and you do not.
• Reading one answer as a trend. A single AI answer is noisy and changes with each model update. Watch the share of voice over four weeks before acting on a dip.

To compare the analysis side of this category, see the best AI search checking tool and the best AI SEO rank tracking software. The best AI data analytics tools post covers dashboards for the traffic AI search sends you, and is ChatGPT good for SEO explains what AI answers can and cannot do for rankings. The SEO versus Google Ads guide helps you weigh AI search work against paid search, and Adziq's analytics services cover tracking and reporting for teams that want it done for them.

Common questions

Sources

• Rankscale pricing
• Otterly.AI pricing
• AmICited pricing
• Peec AI pricing
• Scrunch AI pricing
• Athena HQ pricing
• Profound pricing

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