The short answer
DashThis is the cheapest direct replacement, from $44 a month for 3 dashboards, and Swydo is the cheapest per-source option at $69 a month including 10 data sources. ReportGarden starts at $75 a month for 5 clients, and Databox Agency starts at $79 a month billed annually. Google Looker Studio is free and suits agencies that only need dashboards.
Key takeaways
- Agency Analytics plans start at $25 a month, but the price rises per client, so the bill grows with every client you add.
- DashThis Individual costs $44 a month for 3 dashboards and 15 sources, with unlimited users on every plan.
- Swydo charges $69 a month including 10 data sources, then $4.50 per extra source up to 100.
- Databox no longer offers a free plan; Agency starts at $79 a month billed annually, plus $20 a month per extra account pack.
- Google Looker Studio is free for dashboards, with Pro at $9 a user per project a month.
What Agency Analytics is good at, and why agencies leave
Agency Analytics is a client reporting platform built for marketing agencies. It connects to more than 90 integrations, builds white-label reports and dashboards for each client, and charges per client you manage. Its own pricing page says plans start at $25 a month, with a 14-day free trial, no credit card required, and a 30-day money-back guarantee. Add-ons include a rank tracker at $41.67 a month billed annually and an AI tracker at $20.83 a month billed annually. For an agency that sells monthly reporting, it is a solid, purpose-built tool.
Agencies leave for three common reasons. The first is price: the per-client meter means the bill grows with every client you add, and the tier jumps are steep once you cross them. The second is fit: some agencies want live KPI dashboards and alerts rather than scheduled PDF reports, and Agency Analytics is built around the report, not the live dashboard. The third is simplicity: smaller agencies find they pay for client management and features they never use, and a cheaper tool covers the same reporting. The six alternatives below each answer one of those reasons.
How we chose
Each alternative was picked because it fixes one of those three reasons: cheaper, simpler, or more capable in a specific way. Prices and limits come from each vendor's own pricing page, checked on 14 November 2026. No hands-on testing was done, so this post compares published pricing and documentation, checked on 14 November 2026. The cost comparison is modelled on a 10-client agency, because that is where the per-client meter starts to hurt.
1. DashThis: best for simple dashboards priced per dashboard
DashThis charges by the number of dashboards you build, not by clients. Individual costs $44 a month for 3 dashboards and 15 sources, Professional $139 a month for 10 dashboards and 40 sources, Business $279 a month for 25 dashboards and 100 sources, and Standard $429 a month for 50 dashboards and 200 sources. Every plan includes unlimited users, all integrations, white-label dashboards, a custom domain and automated email dispatch. AI Insights is included on every plan, and the Pro add-on with chat mode costs $15 a month billed annually.
DashThis fits a freelancer or small agency that builds one dashboard per client and wants the bill to stay flat. The pricing is the clearest in this list: you count dashboards, not clients and not sources. The weakness is the dashboard cap. A 10-client agency needs the $139 Professional plan, and the source caps added in 2026 mean each tier also limits connected data accounts.
Skip DashThis if you manage more than 50 clients on one account. Standard is the top tier, and beyond it you need a different tool or a second account.
2. Swydo: best for cheapest per-source agency reporting
Swydo charges per connected data source, not per client. The entry plan costs $69 a month and includes 10 data sources, with unlimited clients, users, dashboards and reports. Extra sources cost $4.50 each up to 100, then $3.00 each up to 500, then $2.00 each. The plan includes full white-labelling, client portals, automated reports, goal tracking, AI report summaries and an MCP connector that lets Claude or ChatGPT read live client data. There is a 14-day free trial and no free plan.
Swydo fits a small agency whose clients each connect few platforms. Ten clients on Google Ads and Facebook Ads need 20 sources, which costs $69 plus 10 extra sources at $4.50, or $114 a month. The weakness is the source meter: an agency whose clients each connect five or six platforms will watch the bill climb with every new account, and the headline price is in euros for EU customers and dollars elsewhere.
Skip Swydo if each client needs more than a few data sources. DashThis, which caps dashboards rather than sources, may cost less at that shape.
3. ReportGarden: best for small agencies wanting per-client pricing
ReportGarden is the closest in shape to Agency Analytics, at a lower price. Standard costs $75 a month for 5 clients, Professional $125 a month for 10 clients, and Custom is quoted. Every plan includes unlimited reports and dashboards, custom metrics and all integrations, and Professional adds premium templates and a dedicated onboarding contact. There is a 14-day free trial and no free plan.
ReportGarden fits a small agency that likes per-client pricing but wants a smaller bill than Agency Analytics charges for the same roster. At 5 clients it costs $75 a month, and at 10 it costs $125. The weakness is the client cap on the entry plan: the sixth client forces the jump to Professional, so the bill steps up in $50 chunks rather than growing smoothly.
Skip ReportGarden if you need more than 5 clients on the entry plan. At 10 clients, Swydo at $114 a month is cheaper than ReportGarden Professional at $125, if your source count stays low.
4. Databox: best for live KPI dashboards with AI analysis
Databox is a metrics and KPI platform, not a report builder, and that is the point. Its Agency plan costs $79 a month billed annually and includes 4 accounts, 20 data sources and 300 AI credits a month, with unlimited users and cross-client reporting. Each extra account pack costs $20 a month and adds one account, 5 data sources and 50 AI credits. The self-serve Platform plan costs $399 a month billed annually for a single company, and the done-for-you Custom plan starts at $15,000. There is no free plan; every account starts with a 14-day trial.
Databox fits an agency that wants live dashboards, goals, alerts and an AI analyst that answers questions across client accounts, rather than scheduled PDFs. The weakness is the price floor for agencies: $79 a month buys only 4 accounts, so a 10-client agency pays $79 plus 6 packs at $20, or $199 a month. The old $59 entry plans and the free plan are gone.
Skip Databox if your budget is under $79 a month before account packs. DashThis or Swydo will cover the same clients for less, without the AI layer.
5. Google Looker Studio: best for free dashboards on Google data
Google Looker Studio is Google's free, browser-based dashboard tool. It connects to GA4, Google Ads, Sheets, BigQuery and more than 1,400 data sources, and it costs nothing for creators and viewers. The paid tier, Pro, costs $9 a user per project a month and adds team content management, version history, Google Cloud support and a 99.9% uptime SLA.
Looker Studio fits an agency that only needs dashboards and is happy to share links rather than branded portals. It is the only genuinely free option in this list, and for GA4 and Google Ads reporting it is hard to beat at $0. The weakness is what it does not do: no white-label client portals, no scheduled branded PDF reports, no client management, and no row-level security on the free tier.
Skip Looker Studio if you need white-label client portals. That is the feature agencies sell, and it is the reason the paid tools in this list exist.
6. Whatagraph: best for large agencies wanting governed reporting
Whatagraph is the most capable tool in this list, and the most expensive. Max starts at €699 a month billed annually, with 50 source credits included, and Prime is custom priced. Every plan includes unlimited users and reports, white-label branding, data groups and blends, KPI overviews with alerts, and its IQ Agents, which set up sources, build blends and ship reports. Premium integrations, a custom report domain and BigQuery transfer sit on Prime.
Whatagraph fits a large agency whose client report is the product: many clients, many sources, and a team that needs governance, not just dashboards. The weakness is the floor. At €699 a month, it costs more than DashThis, Swydo, ReportGarden and Databox combined for a 10-client agency, and moving onto a paid plan means booking a call.
Skip Whatagraph if your reporting budget is under €699 a month. Every other tool in this list costs less, and most agencies never need what Max adds.
What a 10-client agency pays each month
| Tool | Monthly cost, 10 clients | How the bill is counted |
|---|---|---|
| Google Looker Studio | $0 | Free; Pro $9 a user per project a month |
| Swydo | $114 | $69 for 10 sources, plus 10 extra at $4.50 |
| ReportGarden | $125 | Professional, 10 clients |
| DashThis | $139 | Professional, 10 dashboards |
| Databox | $199 | Agency $79, plus 6 account packs at $20 |
| Whatagraph | From €699 | Max, 50 source credits, billed annually |
The worked example assumes each client connects two sources and needs one dashboard. Swydo wins at that shape because its first 10 sources are included and extra sources are cheap. If each client connects five sources instead, Swydo costs $69 plus 40 extra sources at $4.50, or $249 a month, and DashThis at $139 becomes the cheapest paid option. Count your sources before you choose.
What switching from Agency Analytics involves
Switching reporting tools is lighter than switching a CRM, but it is not free. Plan for three things.
Data export. Your historical data lives in Google Ads, GA4, Meta Ads and the other platforms, not in Agency Analytics, so a new tool pulls fresh data from the same sources. Export your report templates and any custom metrics first, because layouts do not transfer between tools. Keep Agency Analytics running for one billing cycle so old reports stay available while clients get used to the new format.
Migration effort. Rebuilding templates is the real work. Budget half a day per client to rebuild their dashboard and check every metric against the old report. DashThis and Swydo both offer onboarding help, and Databox's Custom plan includes implementation, but the template rebuild is yours either way. Tell clients the format is changing before the first new report arrives, and send the first one early so there is time to fix anything.
Contract terms. Agency Analytics monthly plans have no commitment and can be cancelled at any time, while annual plans require a one-year commitment to keep the discount. Check whether you are on an annual plan before you cancel, and whether the rank tracker or AI tracker add-ons are billed separately. The alternatives here are mostly monthly or annual with no long lock-in, except Whatagraph, which requires a sales call to start.
Pick by your reason for leaving
| Why you are leaving | Pick |
|---|---|
| The per-client bill is too high | Swydo at $69 a month, or DashThis at $44 |
| You want live dashboards, not PDFs | Databox Agency from $79 a month |
| You want the same shape, cheaper | ReportGarden from $75 a month |
| You only need dashboards, not portals | Google Looker Studio, free |
| You want more capability, not less | Whatagraph Max from €699 a month |
For deeper reporting reading, see the best website analytics software and the best AI data analytics tools. The marketing report metrics guide shows which numbers belong in a monthly client report, and the in-house vs agency vs freelancer guide explains how agencies structure their services. Adziq's analytics services cover reporting setup for teams that want it done for them.
Agency Analytics Alternatives at a glance
| Pick | Best for | Starting price | Free plan |
|---|---|---|---|
| DashThis | Simple dashboards priced per dashboard | From $44 a month (Individual, 3 dashboards) | No, free trial |
| Swydo | Cheapest per-source agency reporting | From $69 a month, including 10 data sources | No, 14-day free trial |
| ReportGarden | Small agencies wanting per-client pricing | From $75 a month (Standard, 5 clients) | No, 14-day free trial |
| Databox | Live KPI dashboards with AI analysis | From $79 a month billed annually (Agency) | No, 14-day free trial |
| Google Looker Studio | Free dashboards on Google data | Free; Pro $9 a user per project a month | Yes |
| Whatagraph | Large agencies wanting governed reporting | From €699 a month billed annually (Max) | No |
Common questions
What is the cheapest Agency Analytics alternative?
Google Looker Studio is free and covers dashboards on Google data. Among paid tools, DashThis Individual at $44 a month is the cheapest entry point, and Swydo at $69 a month including 10 data sources is the cheapest for a small roster of clients.
Why do agencies leave Agency Analytics?
The common reasons are price and the per-client meter: the bill rises with every client you add, and the higher tiers jump sharply. Some agencies also leave because they want live KPI dashboards rather than scheduled PDF reports, or because they want a simpler tool.
Does Databox have a free plan?
No. Databox retired its free plan, and every account now starts with a 14-day trial. The Agency plan starts at $79 a month billed annually, plus $20 a month per extra account pack.
Can I export my data from Agency Analytics?
Yes. Agency Analytics lets you export reports and dashboards, and its integrations connect to the same underlying platforms, so your new tool can pull fresh data from Google Ads, GA4 and the rest. Historical report layouts do not transfer, so expect to rebuild templates.
Is Looker Studio a real alternative to Agency Analytics?
For dashboards, yes: it is free, connects to GA4, Google Ads, Sheets and BigQuery, and covers most reporting needs. It has no white-label client portals, no scheduled PDF reports with your branding, and no built-in client management, so agencies that sell reporting as a service usually need a paid tool as well.
Sources
- Agency Analytics pricing
- DashThis pricing
- Swydo pricing
- ReportGarden pricing
- Databox pricing
- Google Data Studio pricing
- Whatagraph pricing
Adziq sells marketing services and does not accept payment for placement in its articles. See our editorial policy.
